HTML/CSS/Form Attributes/label option
"label" sets a text for "option" element
<source lang="html4strict">
<HTML> <BODY> <form name="form1" method="post" action="">
<select name="select"> <option label="testing1">first item</option> <option label="testing2">second item</option> <option label="testing3">third item</option> </select>
</form> </BODY> </HTML>
</source>