HTML/CSS/Object Attributes/standby
"standby" specifies a short string to display when element is loading
<HTML>
<BODY>
<object standby="You can play this puzzle"
classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"
codebase="http://www.wbex.ru"
width="250"
height="230">
<param name=movie value="Puzzle.swf">
<param name=quality value=high>
</object>
</BODY>
</HTML>