HTML/CSS/Object Attributes/standby
"standby" specifies a short string to display when element is loading
<source lang="html4strict">
<HTML> <BODY> <object standby="You can play this puzzle"
classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://www.wbex.ru" width="250" height="230"> <param name=movie value="Puzzle.swf"> <param name=quality value=high>
</object> </BODY> </HTML>
</source>