HTML/CSS/Form Attributes/label option
"label" sets a text for "option" element
<HTML>
<BODY>
<form name="form1" method="post" action="">
<select name="select">
<option label="testing1">first item</option>
<option label="testing2">second item</option>
<option label="testing3">third item</option>
</select>
</form>
</BODY>
</HTML>